Urban Dictionary
We have near two decades of experience in public relations, press relations and branding of partners like Heineken, Nike, Dove, Magnum, Axe, Volvo. We believe that the future of communication is in the intersection of public relations and brand planning.
We deep-dive in the life of your target and their tastemakers in the search of an insight that energizes the planning and creation of customized activations. We analyse the return on relationship (ROR) through quanti and quali KPIs customized by activation.
In a digitally connected world, your brand is what people talk about it. Conversations are the best content and we help your brand create relevant content to be part of that chat.
All content is created in partnership with the tastemaker through our methodology NRG121 ®: personalized one-to-one contact, 365 days, any time, all year.
Today any one can be a communication vehicle. Through careful and constant exchange with the brand, these influencers start to recommend them spontaneouly. The key of a tastemaker birth is in authentic, organic and long term relationship.
Discover how we educated the consumer about a new beard care ritual creating content together with young influencers.
Helping the brand to tell the story about its new moment in Brazil and to create the female hair styling market via press and tastemakers.
How we have helped Heineken to be part of the palate and heart of the Brazilian through tastings and emotional involvement with tastemakers.
How we are transforming Axe in a ‘love brand” and connecting with the heart of mass product consumers and their influencers.
Helping the brand to reinforce its premium and indulgent positioning via tastemakers and co-brandings.
Turning the whisky category into something cool to high-income youngsters by using the incredible content of the Scottish brand.
Find out how we are helping the brand to become reference in the super-premium vodka segment.
