Challenge
Build the styling market and communicate TIGIs new structure in Brazil.
Idea
Establish partnership with beauty professional, tastemakers and press to spread out the concept of styling and the brand lifestyle
Execução
· Creation of TIGI Club for constant one-to-one contact with professionals.
· Brand involvement with tastemakers through education of all styling aspects.
· One-to-one presentation to all 15 main women and hair trade titles, along with sending of personalized kits respecting the hair type of 150 journalists.
Result
· Work in progress.
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