Challenge
Maintain the premium positioning in the ice cream category through indulgence and Belgium chocolate credentials.
Idea
Establish communication channels with tastemakers that translate and convey the premium positioning of the brand.
Execution
· Tastemakers engagement in brand relationship activities.
· Activation and production of events for product launches in priority regions.
· Identification of partnership opportunities.
Results
· Positive quali and quanti Return on Relationship ratings.
· Structuring of a relationship platform with tastemakers.
· Some partnerships: Jennifer Bresser, Juliana Jabour and Perky.
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