Challenge
Introduce a beer with an unusual taste for Brazilians in a competitive environment, bringing global attributes of the brand.
Idea
Bring together a group of people of different backgrounds and authorities in coolness and turn them into brand speakers.
Execution
· Creation and management of the Heineken Brand Ambassadors program.
· Administration of the relationship of brand with Ambassadors, exploring synergies and competencies.
· Creation of engagement activities and mapping of co-brand partnerships.
Results
· World’s first project “The Cities t-shirt collection by Sergio K” for Heineken.
· Co-creation with creative authorities like Jack Vartanian and Bob Wolfeson.
· Heineken Ambassadors spontaneous presence in proprietary events.
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