Challenge
Rejuvenate the brand and insert whisky as a day-to-day consumption option for these tastemakers.
Idea
Create a core group of tastemakers that represent the values of the brand, allowing them to exchange experiences and disseminate the lifestyle of the whisky universe.
Execution
· Creation and administration of the Chivas Ambassadors team.
· Chivas Poker Nights, whisky tasting sessions and harmonized dinners.
· Trip to the Chivas distillery in Scotland for organic content creation.
Results
· Content creation by the Ambassadors to be used in the Chivas communication platforms.
· Digital Engagement and in-person brand immersion.
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