Challenge
Launch the product in the super-premium category of vodkas.
Idea
Create experiences that explain the brand superiority and create enchantment about the lifestyle and credentials of Elyx.
Execution
· Pop-up store at Shopping Cidade Jardim with bar space and super-premium display of vodka bottles and accessories.
· Absolut Elyx Getaway in São Paulo and Vista Hotel Elyx in Rio de Janeiro with art, music and food programming plus hosting of tastemakers.
Results
· Digital and in-person engagement with brand.
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